We Can Change The Perception of Stoners

In April of 2021 the cannabis industry came together to show love for our planet. The results of the #Canna4Climate initiative were overwhelmingly positive with people taking the pledge to clean up their communities all around the globe, and sharing them doing so on social media.

"This year we are asking cannabis lovers everywhere to clean up the environment around them by finding a safe area nearby that could use some love and care. Anywhere from outdoors and out in nature to local gardens, parks, bus stops and parking lots, tending to one’s surroundings can help show that stoners are conscious and contributing members of society."

 

As the day progressed creators noticed a drop in engagement, seemingly after posting about the cleanup initiative. This year we are anticipating the censorship more than ever after WeedTube recently launched a petition to change regulations on Instagram. We encourage people to use "#C4C" or "#C4Cday" when sharing content. To learn more about what Canna4Climate stands for or how to participate, visit the website at canna4climate.com or click this link. C4C is a non-consumption event, but smoking before or after is up to you! We also recommend creators checkout our recent posts on how to best present videos for SEO as well as our education contest collaboration with G4 - there may be some opportunities to combine the events, although please keep in mind the G4 contest ends April 20th. 

On April 21st, we encourage you to find a safe, local area that could use some care and attention such as rivers, parks, gardens, parking lots and bus stops. Participants can take before and after pictures of their clean-up effort and upload them to all social media platforms with #C4C and tag @canna4climate for the chance to be featured. All are welcome to participate, as Canna4Climate Day is a non-consumption event powered by the community and open to everyone, everywhere.

• Change the perception of what a “stoner” is to the rest of the world.
• Bring awareness for how our growing industry can be more conscious in its processes and procedures.
• Talk about the many ways Hemp can change our world for the better!

Can’t get involved on April 21st? No worries! All month long, WeedTube will be fundraising on Instagram with a goal of $421 for The Ocean CleanUp: a non-profit organization that is developing and scaling technologies to rid the world’s oceans of plastic. Whether you can donate yourself or share on your social media channels to spread awareness, every bit counts and it is much appreciated!

About The Ocean CleanUp

At 16 years of age, Boyan Slat saw more plastic bags than fish when scuba diving in Greece. He thought: “Why can’t we just clean this up?” This question led him to research the plastic pollution problem for a school project. He learned about plastic accumulating in five large oceanic gyres, the largest one being the Great Pacific Garbage Patch. In 2012, Boyan Slat held a TedX talk about how to rid the world’s oceans of plastic using technology. The video went viral, and the momentum that followed allowed him to drop out of school and found The Ocean Cleanup.

After many years of research, development, testing, and iteration, The Ocean Cleanup now has technologies to intercept plastic in rivers before it reaches the ocean, and technologies to remove the plastic that is already out there—debris that has been building up for decades.

Challenges that Canna4Climate faces

Unfortunately, due to the ongoing censorship of cannabis on social media, last year’s Canna4Climate was shadowbanned and heavily censored on Instagram. This year, we hope our new hashtag of #C4C will be less susceptible to this sort of censorship. Check out Honeysuckle Magazine’s feature on Canna4Climate.

Not sure where to start? Check out these videos WeedTube creators made summarizing last year’s Canna4Climate!