While the world has seen Snoop Dogg develop lighters with Martha Stewart or smoke weed at epic Super Bowl 2022 halftime show, many do not know of the incredibly lucrative business investments made behind the scenes by Calvin Cordozar Broadus Jr. (professionally known as "Snoop Dogg").
Snoop Dogg has had a longevity that is incomparable to many artists in the same lane. His music career began in 1992 when he was discovered by Dr. Dre and featured on Dre's solo debut, "Deep Cover", and then on Dre's solo debut album, The Chronic. He has since sold over 23 million albums in the United States and 35 million albums worldwide.
The Hip-Hop artist Snoop Dogg has been synonymous with cannabis in pop culture for the past three decades. The 4/20 holiday has become a major aspect of the rapper’s brand, with memes like “Leave milk and cookies out for Snoop Dogg” going viral every year. As a musical artist with seven platinum albums, Snoop is no stranger to success; but has he cashed in on his stoner persona?
First released in Colorado, the brand is now available in several other states. His cannabis brands also include a smoking accessory line, and collaborations with the Cookies cannabis empire by Berner.
Along with co-founder Ted Chung, Snoop Dogg released the cannabis-focused digital media platform Merry Jane in 2015. The site also features a CBD e-commerce platform as well, and many predict that it will include THC e-commerce once legislation catches up with the market demand.
Casa Verde Capital was co-founded by Snoop as an investment firm with a diverse client portfolio that touches a majority of the various sectors within the cannabis industry. The firm’s portfolio includes massive industry players including Dutchie, LeafLink, and METRC. TechCrunch valuates Casa Verde Capital at $200 million.
In a Zoom call, Snoop convinced Charles Koch, one of the right-wing billionaire Koch Brothers, to back a coalition supporting federal cannabis legalization.
In 2014, Snoop Dogg joined a group of investors that put $50 million into the website Reddit. Today, Reddit is valued at more than $10 billion.
Please take a chance to watch the full documentary by LMC.LUC, but in short: yes, Snoop has definitely cashed in on his stoner likeness.
By The WeedTube
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