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When you think of the most famous celebrity stoner in the world you probably think of the icon known as Snoop Dogg, or at the very least he is in the top three.

While the world has seen Snoop Dogg develop lighters with Martha Stewart or smoke weed at epic Super Bowl 2022 halftime show, many do not know of the incredibly lucrative business investments made behind the scenes by Calvin Cordozar Broadus Jr. (professionally known as "Snoop Dogg").

Snoop Dogg Martha Stewart Lighters
EZ Reach Lighters by Snoop Dogg and Martha Stewart

Snoop Dogg has had a longevity that is incomparable to many artists in the same lane. His music career began in 1992 when he was discovered by Dr. Dre and featured on Dre's solo debut, "Deep Cover", and then on Dre's solo debut album, The Chronic. He has since sold over 23 million albums in the United States and 35 million albums worldwide.

The Hip-Hop artist Snoop Dogg has been synonymous with cannabis in pop culture for the past three decades. The 4/20 holiday has become a major aspect of the rapper’s brand, with memes like “Leave milk and cookies out for Snoop Dogg” going viral every year. As a musical artist with seven platinum albums, Snoop is no stranger to success; but has he cashed in on his stoner persona? 

This documentary by WeedTube content creator LMC.LUC explores Snoop’s journey on building his cannabis empire.

Here’s 5 Facts we learned about Snoop Dogg:

  • Snoop Dogg launched his first cannabis brand, Leafs By Snoop, in 2015

First released in Colorado, the brand is now available in several other states. His cannabis brands also include a smoking accessory line, and collaborations with the Cookies cannabis empire by Berner.

Leafs By Snoop
Snoop Dogg at Launch of Cannabis Product Line ‘Leafs by Snoop’
  • Snoop Dogg is a co-founder of the cannabis news outlet Merry Jane 

Along with co-founder Ted Chung, Snoop Dogg released the cannabis-focused digital media platform Merry Jane in 2015. The site also features a CBD e-commerce platform as well, and many predict that it will include THC e-commerce once legislation catches up with the market demand.

  • He also co-founded a cannabis investment firm

Casa Verde Capital was co-founded by Snoop as an investment firm with a diverse client portfolio that touches a majority of the various sectors within the cannabis industry. The firm’s portfolio includes massive industry players including Dutchie, LeafLink, and METRC. TechCrunch valuates Casa Verde Capital at $200 million.

  • Snoop has helped out politically with the issue of cannabis legalization

In a Zoom call, Snoop convinced Charles Koch, one of the right-wing billionaire Koch Brothers, to back a coalition supporting federal cannabis legalization. 

  • Snoop Dogg has other major investments besides cannabis

In 2014, Snoop Dogg joined a group of investors that put $50 million into the website Reddit. Today, Reddit is valued at more than $10 billion.



Please take a chance to watch the full documentary by LMC.LUC, but in short: yes, Snoop has definitely cashed in on his stoner likeness.

And finally….

Snoop I Wanna Thank Me Gif

 

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Snoop Dogg Is Building A Business Empire

By The WeedTube

WeedTube was launched on March 1st of 2018 by a community of deleted content creators. As we continue to grow, WeedTube strives to provide all services with integrity. Our mission is to provide for the community, and provide a change in perception of cannabis around the world. We are working hard to consistently create a platform that services our community in the best ways possible.

3 Comments
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stoneyspike 7 months ago
We need snoop ads on WeedTube! who has the contact!?
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provisional_air 7 months ago
would love to see snoop on WeedTube! ?
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